Fessal Rahman is the originator of the Agentic Commercial Model framework and author of Dead Model Walking and Dead Gods Walking: a two book series making the case for commercial operating model transformation in businesses deploying agentic AI.
He publishes the framework, the nine layer model, the playbooks and the newsletter under FR Advisory. He is not currently taking on advisory or consulting engagements.
His career spans McKinsey, Bain, Cloudinary, The Access Group, Emarsys (SAP), Exasol, Virgin Media O2, and enterprise technology companies including Lenovo and Teradata: twenty years of operator experience across enterprise software, strategy consulting, and portfolio commercial leadership.
His thesis: the commercial operating models that built SaaS were not designed for a world where AI agents are the buyer, the user, and the decision maker. Most businesses haven't noticed yet. The ones that do, and act, will define the next decade of B2B.
The publishing imprint for the Agentic Commercial Model framework, the nine layer model, the newsletter and both books.
Led commercial operations across a portfolio of 20+ Hg Capital backed software businesses generating over $1B in combined ARR.
Advised enterprise clients on commercial and go to market strategy.
Advised on growth and commercial strategy across enterprise portfolios.
Operator experience inside a high growth, usage priced SaaS business.
Two decades across telecoms, martech, and data infrastructure commercial leadership.
Enterprise technology experience across hardware and data platforms.
Writing & Research
- FR Advisory, Founder
- McKinsey & Company
- Bain & Company
Direct Leadership Roles
- The Access Group
- Cloudinary
- Emarsys (SAP)
- Virgin Media O2
- Exasol
- Teradata
- Lenovo