The Framework

The Nine Layers of the Agentic Commercial Model

Nine layers a software business must rebuild when its customers, its users, and its competitors are deploying AI agents at scale. Move one layer and leave the rest untouched, and the model leaks at the seams you didn't touch. Each layer below aggregates the essays, playbook, and Agentic Tech Stack categories relevant to it.

Read the flagship report → 34 vendors audited layer by layer for real agent access.

01

Organisation Design

Whether the commercial structure embodies the new operating model, rather than describing how work used to be done.

02

Go to Market

Reaching and winning the buyer who actually decides now: including a buyer's own agents shortlisting vendors.

03

Pricing & Packaging

Rebuilding the value metric so price scales with value delivered, not seats consumed.

04

Sales Strategy & Enablement

Equipping teams to sell outcomes rather than features, and answer why pay for this if the AI does the work.

05

Compensation

Rewarding the behaviour the AI strategy actually needs, so the comp plan pulls with strategy instead of against it.

06

Metering & Entitlement

Measuring what the customer consumes and values: the precondition for usage or outcome based pricing.

07

Adoption & Customer Success

CS structured and measured to drive and prove value realisation, not just manage renewals.

08

Revenue Architecture

Recognition, forecasting, billing and unit economics rebuilt for variable, consumption and outcome revenue.

09

Commercial Systems

The CRM, CPQ, billing and analytics stack capable of running the new model, not blocking it.