The Agentic Commercial Model Newsletter
Season 2 is The Rebuild. It moves from diagnosis to design: the commercial operating model, org design, building the instrument, winning the machine, pricing by design paying for the motion and the boardroom issue, plus special editions on the Gulf and the frontier labs.
10 editions · July 2026 onwards
Season 1 took the old model apart. Season 2 is me showing you what I actually build in its place.
July 30, 2026Read → Season 2 · Episode 2The old model was a line. The new one is a loop. Here is the machine, stage by stage, cadence by cadence.
August 4, 2026Read → Season 2 · Episode 2.5Your new operating model will be dead in two quarters. Not because it is wrong. Because your org chart was no designed to underpin it.
August 13, 2026Read → Season 2 · Episode 3Stripe bought Metronome . Salesforce bought m3ter . Two acquisitions in six months tell you exactly where the value has moved.
August 18, 2026Read → Season 2 · Episode 4There is not one machine to win. There are four, one at every stage of the loop, and they all read the same thing.
August 27, 2026Read → Season 2 · Episode 5Start at the value exchange and work backwards. Everyone else is layering new pricing onto a model already declared obsolete, then hoping it lands somewhere useful.
September 4, 2026Read → Season 2 · Special EditionSaudi Arabia, the UAE and Qatar have bought the compute, the chips and the sovereign champions. They are now repeating, at speed and at scale, the exact mistake the West made first.
September 6, 2026Read → Season 2 · Episode 6Reps behave exactly as you pay them. Everything else you believe about your commercial strategy is decoration.
September 10, 2026Read → Season 2 · Special EditionFour men who have never once slowed down spent the weekend agreeing that someone should slow down. Meanwhile the thing they sold us in 2023 still has not arrived.
September 14, 2026Read → Season 2 · Episode 7Your board pack reports outputs. The things actually stopping the business are inputs, and none of them appear anywhere in it.
September 21, 2026Read →